Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your…

Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most…

Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer…

You might already have used Google Search Console and Google Analytics to keep tabs on your site and manage your…

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a…

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor…

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major…

In its early days, USA Today was dubbed “McPaper” for its very short stories. Unlike their peers at other newspapers,…

Frase is a powerful SEO content optimization tool and AI writer. The software can perform various tasks ranging from research…

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s…