The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Allrss.

Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go!

You may feel daunted by the fact that GBPs are major assets you rent from rather than owning because Google has always taken a crowdsourced approach to vital information that represents your company. You may also be disgruntled right now because you had gotten used to managing your listings in the historic Google Business Profile Manager dashboard, like this:

And now Google has ousted you from the familiar dashboard and tossed you into the chilly, unfamiliar pool of in-SERP listings management which we’re calling the New Merchant Experience and which looks like this:

You might rightly remark that major change was the last thing you needed right now as a local business owner or marketer. But, deep down, you know you’re going to have to get the hang of this sometime, and this column is here to help you with that. After all, with estimates as high as 70% – 80% of local business leads happening right within Google’s interface, you can’t ignore GBP. Instead, you’ve got to learn to control every bit of it that you can. This article will take you through the most common features of these listings, explain what you can and can’t control on them, and teach you how to manage controllable features in the NMX.

If, after reading this cheat sheet, you find you just can’t stand the clutter of trying to manage your listings via the NMX amid the crowded organic SERPs, remember that listings management software like Allrss Local still offers the niceties of a clean, organized dashboard for those who require a quieter workspace.

Core features on most Google Business Profiles and NMX interfaces

There is significant variation of Google Business Profile and NMX features based on business industry and category. For example, hotel listings have elements that aren’t included in listings for plumbers or grocery stores. Google is continually experimenting with new features while demoting others. This section will cover some of the commonest elements available to most businesses.

Before we look at our graphic and key, it will help you to know that you can access the New Merchant Experience by searching within Google’s organic SERPs for the name of your business, or the name of your…