First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our toes as consumers, brands, and search marketing professionals. The recession, great resignation, a war, FIFA finale, and several silent battles we all fought by ourselves.

As we recap the year gone by, let’s look at the world through the lens of search, SEO, analytics, and content creation.

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2022 has been about…

  • Looking at your consumers as human beings and not just data sets
  • Understanding how your target consumers perceive the world and how they experience life in a digital age
  • Tailoring and testing your strategies to meet consumers in their moment of need – all without losing budget (or your sanity!)
  • Finding most-effective tools, technologies, and talent to navigate business uncertainty

We present to you the #SEWTop5

A countdown of editor’s picks that the Search Engine Watch community loved and found great value in!

#5. Understanding the three awareness stages of your online audience

Businesses often forget that success metrics aren’t just numbers – they are living, breathing people who are driven by behavior and emotions. As customer journeys continued to remain complex and multifaceted, businesses competed to ensure they were at the finish line when prospects were ready to convert.

Add People’s Content Operations Lead, Jack Bird created a guide on harnessing a content strategy that caters to consumers and their journeys. He detailed the three key awareness stages of online traffic, what type of content fits these stages, and how to audit your existing content.

#4. A must-have web accessibility checklist for digital marketers

Did you know, 98% of US-based websites aren’t accessible? This year web accessibility moved out of the shadows and took center stage as one of Google’s search ranking factors – making the topic itself more accessible to discussions. Marketers could no longer ignore this critical aspect, because –

Stellar user experience >> Positive brand perception >> Greater appeal to value-driven consumers = Good for business

Web design and marketing specialist, Atul Jindal created a must-have web accessibility checklist for digital…