According to a study by Allrss, backlinks are essential for local packs and localized organic ranking factors, in summary, it’s the backbone of any successful SEO campaign.
Unlike general link-building tactics, location has more impact on local link-building. Therefore, you need to get links from local sites which have locational relevance to your website.
In this post, I’ll be showing you 6 ways to find solid local link prospects that will help you rank higher on Google.
How to build local links
Since the goal is to drive more local traffic to your site, here’s how you can improve your ranking with local links.
1. Join your niche-relevant business association
One of the best ways to build local links is through niche backlinks. Niche backlinks are like targeted advertising. They help you reach your target audience and convert them in no time. You can get these kinds of links by joining your niche-relevant business association.
Conduct a targeted search for legitimate business association sites in your city on Google or any other search engine. This is because they have authority and the right local relevance.
Let’s consider the previous example of a pastry chef. To find relevant associations in your niche, type California chef association on Google. With an SEO tool, you’ll see the SEO metrics for each domain and page within the SERP. If you visit the page of any of the listed associations, you’ll realize that they do have URLs with outbound links to their members’ sites.
In the USA, there are trade associations that negotiate with the government, and unions to provide members benefits. These associations have insane link values because they have links to government sites. Becoming a member of one of these associations through an application or subscription can help you get the needed backlinks.
2. Valuable, meaningful guest posts on local websites
One of the best off-page SEO tactics to win high-quality backlinks is guest posting.
What you need to do is to source for local sites in your niche that you can pitch to.
Let’s say you’re a pastry chef, you can use an SEO tool to search through several pages of content. Then you filter prospects by their SEO metrics.