30-second summary:

  • A failing SEO strategy can happen to the best of us
  • No doubt it’s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads
  • Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance

Dumpster fires: surely they can’t happen to you. Right? But before you know it, your website’s traffic has tanked, your competitors are getting all the organic love, and you couldn’t get a conversion if your life depended on it. Folks, if your SEO performance sounds like that, you might just have a dumpster fire on your hands.

A failing SEO strategy can happen to the best of us. There’s no doubt it’s disheartening when your competitors are all miles ahead of you and your business isn’t bringing in new leads.

The good news is that it’s never too late to turn things around.

When is the best time to plant a tree? 20 years ago.

When’s the second-best time? Right now, so let’s get to it.

Here’s how to salvage your dumpster fire of an SEO strategy.

1. Review and optimize all your current content

I’m going to talk about content a few times in this post.

That’s because content has long been and remains the most important element to focus on in your overall SEO strategy.

Websites are nothing without content.

You can see a website getting by with no meta descriptions, you can see them getting by without optimized images, but without content, what do you have?

Not a website!

But if you’re focusing on content first to turn around your SEO strategy, where do you start?

Yes, you optimize everything you already have.

You don’t want to get ahead of yourself by constantly creating new content when you have a whole slew of old pages and posts that may have fallen into SEO disrepair.

Google treats optimized content the same as new content, so to start out, you’ll want to audit your existing content to see what’s good, what’s bad, and what you can fix up to be good again.

You can use a content audit tool like that found in Semrush, or, if you have a more manageable load of content…