With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has never been harder.

Gone are the days of signing up to directories, exact match domains, and keyword stuffing; SEO practitioners must do whatever they can to outrank their competitors.

Sure, you can put out more grind work through aggressive link-building outreach, hire a PR agency or a bunch of content writers, but could these simple alternative strategies below give you the edge?

Tip #1 – Post content when no one else is

The notion that ‘content is king’ is certainly true – you need good quality content and regular content uploaded to show you are proactive and not a dormant site.

Content cannot be thin, with thousands and thousands of words, because it needs to be relevant and answer questions in your industry, presented by # tags, useful links, images, and videos where possible.

“A competitive edge over your rivals is posting content when no one else is,” explains Rosie Marie, CEO of Rosca Technologies, a data optimisation solution.

“You have to understand that Google is an algorithm and a machine and not just a bunch of suits who look at websites one-by-one.”

Google recrawls every day or at least every few days, Marie explains, stressing it is hard to know precisely when this is. “If you can post content at alternative times of the day or year and Google decides to index your site, who knows, this could give you a competitive advantage,” she says.

Marie notes her business has tried posting content on weekends – easy to do if using a content management system – because others are unlikely to do so.

“In addition, we take advantage of things like UK bank holidays and that lazy week between Christmas and New Year’s because Google could very well pick up that we are being more proactive than our competitors. If this is the case, don’t we deserve to rank higher?”

Tip #2Get impartial users to critique your website

We regularly hear that time on site is a good SEO indicator, after all, if people hang on your site for a long time and click through to various pages, this shows that your information is useful, compared to a user who comes and leaves after 5…