Litmus Live Week 2020: Day 1 Highlights
We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it…
Part 1: The Secret Weapon To Help Your Team Do More… With Less
Earlier this week at Litmus Live Week, we shared that 78% of marketers said email is very important to business…
Email list strategy: How to drive revenue with a great one
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it…
Considering a new ESP? Top 7 questions you need to ask first
How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform…
Experts Share: Why Emails Go to Spam Instead of the Inbox
Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard…
Why are brands still failing to deliver true 1:1 personalization?
In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to…
Email List Cleaning Best Practices
If better open and click-through rate, as well as higher sales, is what you’re after — never underestimate the power…
Using Email Marketing Analytics to Drive Strategy
Email marketing analytics aren’t limited to indicating whether your emails are making it to the inbox, getting noticed, and inspiring…
The Pros and Cons of Text-Based Email Versus HTML
Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and…
What Is the Cost of B2B Content Writing
In 2021, 49 percent of marketers surveyed for Semrush’s State of Content Ops & Outsourcing Report said they outsource their…