B2B vs. B2C Marketing: 5 Primary Differences Explained
B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either…
Coding Emails For Dark Mode: A Guide For Email Developers
So, we’ve established that Dark Mode is a thing. (A pretty substantial gonna-stick-around thing, even.) But we’ve also established that…
Use These High-converting Lead Magnets
Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information.…
How to Create a Birthday Email Campaign Using Benchmark Email
Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity…
The Definitive Guide to Email Typography: Best Font for Emails
With more than 200,000 fonts available for use, it’s clear that the digital world cares a great deal about how…
Email Debrief: Do Email Marketers Need AI?
Welcome back to our monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and…
Tips to Recap Your Social Media Posts
You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you…
9 Effective Ways Your Small Business Can Compete Against Larger Brands
As a small business owner, it can feel difficult – if not impossible – to compete against much larger businesses,…
What It Means for Content Marketing
For the past few months, ChatGPT has been a hot topic everywhere. But what exactly is ChatGPT? ChatGPT is an AI…
The Litmus Team’s Favorite Emails of March 2023
Can you believe it’s already the end of Q1?! The first quarter of the year always seems to fly by…