Personalization in Email Marketing Has to Include Strategy
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that…
How to Design Your Website for More Sales
Your company website is invaluable. It not only harbors everything potential customers need to know more about your company, but…
What Is CRM Email Marketing? Is It Right for You?
What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one…
Litmus Certified: Become a Litmus Pro (And Why You Should)
Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your…
Creating a Personalized Experience Using CRM Data
Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most…
Litmus in Forbes: Prioritizing Personalization, Data Capture—and Privacy
Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major…
Integrations Marketplace, Merge Tags, and More- Litmus
Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have…
What Are the Different Types of Email Campaigns? All You Need to Know
Home >> Email Marketing >> What Are the Different Types of Email Campaigns? All You Need to Know About 87%…
How to Use Dynamic Email Content to Increase Engagement
A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes,…
Attention, Email Pros: Want to Present at Litmus Live 2022?
We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email…