Considering a new ESP? Top 7 questions you need to ask first
How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform…
How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform…
Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard…
In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to…
If better open and click-through rate, as well as higher sales, is what you’re after — never underestimate the power…
Email marketing analytics aren’t limited to indicating whether your emails are making it to the inbox, getting noticed, and inspiring…
Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and…
In 2021, 49 percent of marketers surveyed for Semrush’s State of Content Ops & Outsourcing Report said they outsource their…
The email marketing community has had all eyes on privacy shifts in recent years—for good reason. Last year marked the…
Email marketing helps a business reclaim lost time, boost ROI, and improve customer service. There is a learning curve associated…
Image Source: Freepik Email remains one of the most effective marketing channels: with an average ROI of $38 gained to $1…