Considering a new ESP? Top 7 questions you need to ask first
How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform…
Experts Share: Why Emails Go to Spam Instead of the Inbox
Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard…
Why are brands still failing to deliver true 1:1 personalization?
In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to…
Email List Cleaning Best Practices
If better open and click-through rate, as well as higher sales, is what you’re after — never underestimate the power…
Using Email Marketing Analytics to Drive Strategy
Email marketing analytics aren’t limited to indicating whether your emails are making it to the inbox, getting noticed, and inspiring…
The Pros and Cons of Text-Based Email Versus HTML
Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and…
What Is the Cost of B2B Content Writing
In 2021, 49 percent of marketers surveyed for Semrush’s State of Content Ops & Outsourcing Report said they outsource their…
Email: The Perfect Place for Building First-Party Data
The email marketing community has had all eyes on privacy shifts in recent years—for good reason. Last year marked the…
How to Create an Email Marketing Campaign Strategy: A Guide
Email marketing helps a business reclaim lost time, boost ROI, and improve customer service. There is a learning curve associated…
How to Manage Your Remote Email Marketing Team
Image Source: Freepik Email remains one of the most effective marketing channels: with an average ROI of $38 gained to $1…