7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
Joe Sugarman nails the essence of the written word’s power in marketing: “A mental process … for the purpose of…
15+ Online Tools for Bloggers to Skyrocket their Career
Blogging is an excellent way for experts and enthusiasts to turn a passion into a profitable business. There are numerous…
How to Repurpose Content for Maximum Results
Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming…
Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]
Does anyone care about incremental change? In my consulting practice, I see one challenge again and again at businesses large…
How Natural Language Processing Will Change Content Creation
Natural language processing is one of the hottest areas of artificial intelligence. NLP spending has gone up to 30% in…
How to Ted Lasso Content
Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere.…
Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]
A CMO recently asked if he could push back on a word I used in a webinar – a word…
An Ultimate guide for creating a curated email newsletter for your business
Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand…
What the Conventional Wisdom Gets Wrong
Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It…
Small Content Marketing Team? Get Big Results
Updated August 10, 2022 How do you feel about the size of your team? Have you ever wished you had…