Following all the buzz around AI, Google has finally confirmed that it’s not important how the content is created. Quality is what matters most. That means an appropriate use of AI is allowed considering you follow Google’s guidelines.
Although AI has great potential, there are still some significant differences between AI-generated and human-written content that everyone should consider.
What’s the best approach for your content strategy and proper use of AI?
How does Google evaluate content?
For years, generating content to outsmart search engine rankings has been considered a violation of spam policies.
Google rewards content that has the E-E-A-T qualities:
- Expertise
- Experience
- Authoritativeness
- Trustworthiness
This method of evaluation has been around for over 10 years and is determined by a combination of the creator, content, and website.
But not all AI-generated content is bad. In fact, AI has already been used with success to prepare helpful articles and improve marketing efforts.
For example, “41.29% of marketers agree that using AI for email marketing generates higher market value”. But when doing so, it is important to make sure that your email content isn’t flagged by antispam AI detectors.
Source: StatistaCharts
The ranking system is designed for results made to benefit people. Therefore, focusing on people-first content is successful long term.
What makes AI-generators better?
It’s clear that AI becomes better every day at writing and other skills. So, should copywriters fear losing their jobs?The quick answer is no. Even though 37% of businesses already employ AI, there’s still a significant gap between the two.
1. Quick results based on facts
There’s no doubt that AI can generate articles for a wide range of topics. It uses algorithms to get and analyze data, converting them in seconds into impressive results based on facts.But these details are gathered from various sources, making them at times unreliable.
2. Proficient in English grammar
AI generators are catching up to humans even in harder linguistic problems like abductive natural language interference. ANLI is a process of reasoning where one tries to infer the best explanation for a given set of evidence.
The difference in score between humans and AI is only 1%.
The truth is, even the best writers make mistakes. Despite multiple rounds of editing, an occasional typo can slip through.
That being said, AI is not recommended for editing as it can’t address…