SEO is a never-ending process that requires constant attention and updates – no matter how well-optimized your website is.

When we take a look at how often Google makes changes to its algorithm, you might consider changing your SEO strategy and focusing on different parts of optimization at any given moment.

In this post, we will therefore take a look at 10+ actionable SEO tips and tricks that can get you ahead of your competitors.

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You can learn various interesting stats about SEO along with useful tips and tricks on optimization.

Now, without further ado, let’s just jump right into it.

1. Optimize for long-tail keywords

Long-tail keywords are search queries that (usually) consist of more than 2 – 3 words. They are one of the best ways how to gradually increase organic traffic coming to your website: 

Generally speaking, long-tail keywords tend to have higher conversion because the search intent is much more straightforward.

For example, when a person types a long-tail keyword such as “best running shoes for kids” into Google, it is more likely that he is going to buy the product as opposed to the person who types something like “shoes” into the Search.

When doing keyword research with tools like KWFinder, you will quickly find out that long-tail keywords tend to have these properties:

  • They consist of more than 2 -3 words
  • Have lower search volumes (but also lower keyword difficulty)
  • Are much more specific in meaning

2. Create high-quality content

High-quality content can significantly improve your rankings, bring more traffic to your website … and serve as a “link magnet:

Although it is difficult to properly describe how “high-quality” content should look like, there are a few traits that high-ranking pages (e.g. long-form blog posts) tend to have, such as:

  • Well-written and optimized text 
  • Original research or case study
  • Links to various useful external websites
  • Images, videos, and other visuals

When it comes to text on the page, there are a few things that…