Tips

marketing tips for pressure washing contractors

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Learn Two New Ways to Market Your Business

Marketing isn't hard. You just need a process.

Pressure washing is not a simple business because of the degree of competition in some areas of the country. Similarly, it is likewise labor focused and it calls for certain knowledge regarding chemical formulas and applications. All that taken into consideration, below are 2 ideas for marketing a pressure washing company:

Canvassing

Canvassing may well be among the much better marketing approaches for companies huge and small in this decade. Yet, modern-day canvassing has virtually no partnership to the canvassing programs initiated 2 decades ago or perhaps even 10 years earlier. Today, it needs that you think of the kind of individuals you can hire, just how they will be monitored and by whom, those specific areas in which to canvass and when. Contribute to that a system of goals and allocations plus a settlement system that is both inspiring, yet structured for control. Canvassing crews must be overseen by somebody with specific skills for employing, training and managing. The crew has a duty to meet goals (number of leads) and the supervisor has to be a hands-on person that sees that the objectives of the staff are fulfilled, including individual lead development to fulfill allocations if essential. Our research study indicates that the people that function best in the canvasser role are university student who fit particular behavior profile, those that can work 18 to 20 hrs a week, yet under a thousand hours annually. Our studies show that the best hours are in between 3:30 and 7:30 PM everyday and for those that work Saturday, 10:00 AM to 4:00 PM. When all components of a good canvassing program are satisfied, the typical canvasser develops 10 leads weekly, with the objective of an 80% confirmation rate, a 70% sit rate, a minimal 33% closing rate, a 70% retention rate which consequently creates volume sufficient to make up for the total expense of a manager and high adequate revenues to attract the most effective individuals for canvassing. Implemented correctly, the program will certainly sustain canvassers who make $400 to $450 for a 20 hr week, a manager who can earn $45,000 plus annually and the expense of a van for transportation. When all the last variables remain in place, the fully packed marketing costs of the canvassing program will certainly be 10% or much less. Undoubtedly, scenarios such as pre-canvass marketing (door hangers) or brand recognition with different kinds of marketing enhance the canvass program.

Exactly How To Work Leads

Log every lead into your database. Every lead has to has a name, address, contact number, e-mail address and fax number and a permission to call slip connected. Leads are verified (efficiently within 48 hours) into visits. Lead issuance is overseen and the number of leads issued daily is managed. Unsold leads are reported, described and returned within details time parameters which can vary from one month to 24 hours. (The shorter time permitted the better). Action the performance of the salesperson that is issued leads-- by dividing the number of leads issued right into the net sales volume generated from the leads. Rehash unsold cause validate appropriate use by the salesperson and otherwise offered they are participated in a database for future solicitation. Testimonial and examine the presentation rate, gross close rate and net close rate (gross close much less credit turns down, and cancellations) for each salesperson and the firm as a whole. Salespeople create as much as 20% of their company from leads which they created directly (self-generated leads). Teach and impose referral solicitation as part of the sales plan Embrace an efficiency version which define for the salesperson the projected number of leads which will receive a presentation and the percentage of closes-- vs.-- leads issued along with the estimated percent of service the salesperson is expected to establish from self-generated leads. Administration conducts ride-alongs and performance evaluations of the salespeople.