What Is Robots.txt & What Can You Do With It? )
What is a robots.txt file? Robots.txt is a short text file that instructs web crawlers (e.g. Googlebot) what they are…
5 Content Strategy Missteps to Avoid in 2022
As you begin to deploy your 2022 content strategy, we thought it appropriate to highlight common mistakes content editors, strategists,…
Here’s what an ROI-worthy search advertising budget looks like in 2022
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need…
Next Search Intent — Whiteboard Friday
Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what…
SEO Ranking Factors: What Are They (+8 Confirmed Signals)
Knowing the key ranking factors is essential if you want to understand SEO. Although some ranking signals are still shrouded…
Google Winners & Losers 2021: UK
It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than…
Three critical keyword research trends you must embrace
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing…
12 Actionable Steps to Drive Newsletter Growth with SEO Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…
What Is Canonical Tag (+Its Benefits for SEO)?
What is a canonical tag? A canonical tag (or rel=canonical) is a small piece of HTML code that helps search…
Google Winners & Losers 2021: US
It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than…