What Is Robots.txt & What Can You Do With It? )
What is a robots.txt file? Robots.txt is a short text file that instructs web crawlers (e.g. Googlebot) what they are…
5 Ways to Grow an Audience for Your Podcast
Mat Zucker is co-lead of the global marketing practice at Prophet, and has helped brands including Johnson & Johnson and…
6 Timeless SEO Tips Content Marketers Can Do Now
Content is the research search began in the first place. Learning about how to get customers to visit newly created…
5 Content Strategy Missteps to Avoid in 2022
As you begin to deploy your 2022 content strategy, we thought it appropriate to highlight common mistakes content editors, strategists,…
Grow Your Audience & Counter Your Story-Hating Boss
When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream.…
Considering a new ESP? Top 7 questions you need to ask first
How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform…
After 191 Years of Defining Words, Merriam-Webster Starts Cashing In on Affiliate Marketing with Product Reviews
Back in 1831, Merriam-Webster started defining words and selling dictionaries. Now, they are writing product reviews in hopes of earning…
5 Tips for Promoting B2B Content Co-Created with Influencers
Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the…
Here’s what an ROI-worthy search advertising budget looks like in 2022
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need…
5 Tech Brand Case Studies That Will Inspire You
I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to…